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Andrea Mercado

Co Executive Director
Florida Rising

Andrea Cristina Mercado, Co Executive Director of Florida Rising, leads scaled civic engagement programs, and strategic campaigns that center Black and brown communities. Florida Rising is the result of the merger of New Florida Majority and Organize Florida. Under her leadership New Florida Majority registered over 150,000 Floridians to vote. The daughter of immigrants from South America, who made South Florida home, Andrea has been organizing in communities of color and immigrant communities for twenty years, she helped build Mujeres Unidas y Activas in the San Francisco Bay Area. Andrea is one of the co-founders of the National Domestic Workers Alliance and led the California Domestic Worker Coalition, a statewide effort to include domestic workers in labor laws, which successfully passed Domestic Worker Bill of Rights Legislation in 2013, seven states have now passed similar legislation. She went on to lead nationally recognized campaigns for immigrant and worker rights such as We Belong Together, and the 100 women 100 mile pilgrimage for migrant dignity. She is a graduate of Brown University, Fulbright Scholar and Emily’s list awardee, recently named best South Florida Activist by the Miami New Times.

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Past Speaking Events
Oct 5, 2023
Who is missing? Most of us

Our broader political industry is primed to meet White, higher income, and frequent voters where they are and ease their participation in all elections. However, those voters account for less than half of the electorate in any given election. In this session, and the breakouts that follow, we focused on learning from researchers and organizers about how to find, engage, and organize high opportunity voters who are often otherwise ignored by candidates and campaigns.

REsource Report
Oct 22, 2021
Welcome Back
Organizing and Operatives: Building the Political Culture Shift We Need to Win Real Change

MODERATOR: Andrea Mercado (Co Executive Director, Florida Rising) SPEAKERS: Doran Schrantz (Director, ISAIAH), Mike Podhorzer (Advisor, AFL-CIO)

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