Through their Transformative Conversations program over the last six years, the Missouri Organizing and Voter Engagement Collaborative (MOVE) has supported base-building groups in designing, running, and analyzing deep canvassing programs that have made possible what was unachievable only a few years ago. These programs 1) help organizations learn about new constituencies, 2) move people’s opinions on contentious issues, and 3) enroll people in collective action to build power for creating material change in their communities. Our research is informed by program data and interviews with MOVE staff and Missouri organizers. It reveals how investing in relational, localized, and learning-oriented strategies can engage voters, shift attitudes, and fuel the building of broad-based coalitions to win change. This report includes practical recommendations and resources for designing effective deep canvass conversation frameworks and program strategy.

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