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Terrance Woodbury

CEO & Founding Partner
HIT Strategies

Terrance Woodbury is a founding partner and chief executive officer of HIT Strategies. Terrance’s research focuses on people of color and millennials who have become the driving force of rapidly evolving consumer and electoral trends in both the United States and abroad. Prior to starting HIT Strat, Terrance was the Research Director at the public opinion research firm Brilliant Corners Research & Strategies where he conducted polling and focus groups for candidates in local, state, national, and international elections and for companies like Uber and Google. Before Brilliant Corners, Terrance worked at the Brookings Institution, where he researched and studied economic and demographic trends shaping the fast-growing urban communities. Before deciding to become a data scientist, political work consumed Terrance professional life. He worked numerous campaigns at the local, state, national, and international level, holding every position on a campaign except the candidate. Terrance has been featured in a variety of publications and media outlets including CNN, The Hill, and Bloomberg News for his expertise on the attitudes of young, diverse voters and the best messages to mobilize them.

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Terrance Woodbury

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Shifting the Political Paradigm
This opening panel in the 2023 DPI Annual Convening explored the challenges of our current political paradigm.
Understanding Values Clusters In The Black Electorate - DPI Digest
This newsletter highlights research that builds on our work over the past three years to understand the Black electorate and connect that learning to multiracial organizing and programs.
Black Values National Survey and Cluster Analysis Briefing
In this video, The DPI Fund, HIT Strategies, and Sojourn Strategist discuss the Black Values National Survey designed to understand the various values and political identities that drive Black civic engagement.
Black Narrative Workshop
Last fall, the DPI Fund hosted a workshop on Black narrative and messaging. Presenters included Katrina Gamble from Sojourn Strategies, Janay Cody, and Terrance Woodbury of HIT Strategies.
2022 Midterm Election Debrief
Another election season is behind us. As the dust settles, this fantastic set of state leaders and research partners help us make sense of the election results and begin to identify what we need to learn in 2023 and 2024 to continue strengthening our collective strategies to build and sustain a multiracial democracy in
Past Speaking Events
Oct 4, 2023
Shifting the Political Paradigm

This opening panel explored the challenges of the current political paradigm, where politics is extractive, transactional, and driven by political operatives in NY or DC, how that political “common sense” undermines multiracial democratic practice, and what we can do together to create and realize a new paradigm where the political system builds power in Black, Latino, AAPI, and Native communities that they can use collectively to win change.

Jul 21, 2022
Less is Not More: Expanding the Electorate to Win Change

Multiracial Democracy demands multiracial participation, so where is everybody? How did we end up with an electorate that is missing half the eligible population? And what can we do right now to turn this around?

REsource Report
Oct 21, 2021
Welcome Back
Disrupting Assumptions about Black Political Engagement

For too long BIPOC communities have been treated by the political industry as monolithic collectives to be mobilized to outcomes defined by someone else’s goals. At DPI we believe that the most powerful way to increase political participation and civic action is not through tactical, transactional interventions but through support of and deference to base-building organizations. These grassroots groups deeply understand each constituency’s narratives and beliefs about politics and power and can build actual collective power to win change for the long term. This conversation will share how the DPI community is building a more nuanced understanding of the Black community and their orientation towards power and politics through strategic partnerships between organizations and culturally grounded researchers. Through thoughtful research informed by organizers, we’re disrupting political assumptions about Black voters as cynical and uninformed and learning about how to support and sustain Black political engagement for the long term.

REsource Report
No Moderator Events Available.

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