September 4, 2024
Narrative and Identity
Black Values Research 2024
Description
In 2024, HIT Strategies and Sojourn Strategies launched a follow-up survey to validate the 2022 Black values research to inform 2024 civic engagement programs.
Authors
Sojourn Strategies
HIT Strategies
HIT Strategies
source

Since 2020, DPI has supported research in multiple states to understand the various values and political identities that drive Black civic engagement. In late 2022, we partnered with Sojourn Strategies and HIT Strategies to do a national survey that discovered five values clusters within the Black electorate. This research helped us identify the narrative frames that are most compelling to each cluster to inform national and state level organizing programs. In 2024, HIT Strategies and Sojourn Strategies launched a follow-up survey to validate the research to inform 2024 civic engagement programs.

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