April 7, 2025
Narrative and Identity
Asian American Values: State-Based Research in North Carolina
Description
This research project with North Carolina Asian Americans Together anchored itself in state-based, community-led efforts to better understand the complexity of values and identities that exists within the Asian American community.
Authors
North Carolina Asian Americans Together
Sojourn Strategies
Z to A Research
source
Z to A Research; North Carolina Asian Americans Together; Sojourn Strategies

In October, NCAAT partnered with Z to A Research on an online survey that captured responses from 529 Asian American voters across the state—a landmark dataset on the state’s fastest-growing population. The survey was paired with four focus groups designed to uncover qualitative learnings from communities that remain especially under-researched: Vietnamese Americans, Indian Americans, rural Asian voters, and non–college educated Asian voters.

Out of this research came two powerful truths that are now shaping NCAAT’s strategic direction in 2025: 

  • 43% of respondents felt disconnected from the broader Asian American community—yet 60% expressed a desire for increased connection. 
  • 35% of participants expressed low confidence in their community’s ability to affect change, while 37% believed there is more that divides than unites Asian Americans in the U.S.

These results speak to the complexity of the current moment while also revealing a hopeful opening: a chance for organizers to build a collective civic identity rooted in shared values and a growing desire for connection and belonging. 

In response, NCAAT is undertaking a top-to-bottom restructuring of its membership program and has launched its first-ever deep canvassing campaign. They have already knocked over 8,000 doors, and nearly a quarter of those canvassed said they’d be willing to share their personal stories with others—a powerful signal that community members aren’t just ready to be heard, they are ready to lead.

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