May 1, 2023
Narrative and Identity
SXSW 2023: From Political Cynicism to BIPOC Political Power
DPI Fund partners Katrina Gamble of Sojourn Strategies, Jess Morales Rocketto of EquisLabs, Nse Ufot, and Terrance Woodbury of HIT Strategies presented at SXSW about how political cynicism threatens political power in young people and BIPOC communities.
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Katrina Gamble from Sojourn Strategies, Ranada Robinson from The New Georgia Project, and Tram Nguyen from New Virginia Majority

Young people and BIPOC communities are now the majority in the US. They are the political powerbrokers of the future but cynicism with a system that has ignored their interests threatens their full participation. In 2020, 73% of Black voters felt their vote was “very powerful”. Today, that number has dropped to 43%.This panel brings together a diverse panel of experts at the forefront of polling, advocacy, and media to discuss new messaging and power frames that civic leaders must employ to effectively mobilize BIPOC communities in politically divisive times. In an actual field test, their messaging was 49.53% more effective than conventional tactics.This panel is essential to understand the correlations between self-perceived power, progress, and political participation.

Related Research

January 13, 2023
National Power Messaging Poll and Black Voter Segmentation
The objectives of this national poll were to understand attitudes heading into the midterm elections, segment our audience to determine who our base, persuasion, and opposition voters are, and identify messaging that resonates with Black voters.
April 10, 2023
Black Values National Survey and Cluster Analysis Briefing
In this video, The DPI Fund, HIT Strategies, and Sojourn Strategist discuss the Black Values National Survey designed to understand the various values and political identities that drive Black civic engagement.