April 10, 2023
Narrative and Identity
Black Values National Survey and Cluster Analysis Briefing
Description
In this video, The DPI Fund, HIT Strategies, and Sojourn Strategist discuss the Black Values National Survey designed to understand the various values and political identities that drive Black civic engagement.
Authors
HIT Strategies
HIT Strategies
Sojourn Strategies
source

Democracy & Power Innovation Fund,  HIT Strategies, and Sojourn Strategies partnered to conduct a national survey of Black voters and create a first-round cluster analysis, allowing for a more in-depth understanding of Black voters’ attitudes based on core values that go beyond usual groupings like race, age, and gender. The initial survey will inform future cluster explorations of Black voters to understand Black voters’ nuance and complex attitudes.

Related Research

Powerpoint
January 13, 2023
National Power Messaging Poll and Black Voter Segmentation
The objectives of this national poll were to understand attitudes heading into the midterm elections, segment our audience to determine who our base, persuasion, and opposition voters are, and identify messaging that resonates with Black voters.
Video
May 1, 2023
SXSW 2023: From Political Cynicism to BIPOC Political Power
DPI Fund partners Katrina Gamble of Sojourn Strategies, Jess Morales Rocketto of EquisLabs, Nse Ufot, and Terrance Woodbury of HIT Strategies presented at SXSW about how political cynicism threatens political power in young people and BIPOC communities.